BBC MUSIC

Conceptually groundbreaking app for BBC Music showcasing their unparalleled curation abilities.

THE BRIEF

BBC Music needed a new platform to engage with Millennials. Music fans are increasingly adopting on-demand streaming services with massive digital music libraries (Spotify, Deezer and Youtube) as their choice of music content provider.

The BBC needed to carve out their role in this new landscape, knowing that they cannot compete as content publishers, but that they have an incomparable service in content curation.

PEOPLE CENTRIC STRATEGY

Audiences are becoming lost in the huge volume of tracks available on streaming services where curation is often overlooked in favour of a broad choice.

As the BBC has the richest specialism in music genres, unparalleled by any other organisation in the world, there was an opportunity for the BBC to act as content curator by creating a layer on top of the streaming services that compliments their offering.

 
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WHAT WE DID

Ideation

User Personas

Prototyping

User Testing

UX Design

Visual Design

EXECUTION

In collaboration with the BBC we designed an app that would allow you to discover new music based on your preferences, giving you highly curated music options and championing new artists, with playback through integration with 3rd party digital streaming parties.

This project was conceptually ground breaking due to the complexity of highly personalised content, with so many diverse music styles, that connects to other music platforms. Together we worked on ideation and concepting, initial prototyping, user testing, UX and UI design and production.

OUTCOMES

Increased relevance with Millennials and new app that stands up against dominant music brands.

Fantastic app... I love the new music suggestions and links to great playlists. Nice to be able to choose DJs you like. Nicely done and very user friendly.
Apple App Store Feedback
SHARE See project
WHAT WE DID

Ideation

User Personas

Prototyping

User Testing

UX Design

Visual Design

SOME MORE WORK