Manolo Blahnik were looking to develop a flagship global ecommerce presence, the first transactional website for their iconic brand. This digital platform would need to not only unlock revenue opportunities but to also express the brand, which is one of the most luxurious, handcrafted and unique brands in the world. The in-store experience - the magical feeling when you enter the store and interact with the product and the dedicated personal service - all this needed to be translated into a digital context.
PEOPLE CENTRIC STRATEGY
Their customer base is extremely wide and diverse, they are not defined by age, location or income but by sensibility. Some people are regular shoppers and others save up, but all become brand devotees once they have bought their first pair. The most important aspect is to ensure that each of these customers experience the brand's enchantment and feels equally special and catered for within the online store.
When developing a mobile, tablet and desktop ecommerce site for Manolo Blahnik the initial challenge was to express it's hand crafted nature in a digital landscape. A very important part of this exercise was understanding the brand and having a deep knowledge of the products in order to be able to do them justice in the digital world. This was then developed in UX and UI to create a simple, engaging and effective user interface.