Tesco had created corporate professional development training materials but these were only delivered in personal sessions at their head office, which meant that not only were spaces limited but that a lot of employees did not have access to the training because of their location. They needed to find a way to make this training available to all of their 1/2 million employees around the world and across the entire company from marketing to the shop floor, allowing the brand to be authentic and credible across the whole organisation.
PEOPLE CENTRIC STRATEGY
As we were talking to such a diverse range of people we had to think about what platform would be suitable and accessible to all employees. This included those who work on the shop floor and are unlikely to have regular access to a computer at work and potentially not at home either. So we chose to use mobile to deliver the content because then it would be accessible to all, and people on the shop floor could even access it during their working hours.
Using a specially designed mobile app the information was delivered in a simple, understandable and concise way via a mixture of video, PDFs and text where you could learn about different skills and topics within the organisation including corporate responsibility, RACI and plan do review. The company tended to be very siloed so we designed a mentoring aspect to the training app allowing employees to network and collaborate across the world and at all levels.
A very high rate of return visits, frequent usage and company feedback means we know that this mobile app was hugely successful within the organisation.